Better Brows, Guaranteed Starring Bretman Rock - Paid Media Campaign for Sephora featuring Benefit Cosmetics

3 main advertising spots that resulted in 6.7 million views

Finalist for a Glossy award for Best Social Media sampaign and the winner of the AVA awards for best creativity in video production editing, directing, and design.

Video art direction, story direction and post-supervision by Katie Roletto

Production Company: The Bindery

Love Archually Starring Nikita Dragun - Paid Media and in-Store Campaign for Sephora featuring Benefit Cosmetics

Creative production, story direction and post supervision and written by Katie Roletto*

Fun Fact: The day before this was filmed, we were instructed to create an entire new script. In 24 hours, I wrote a new spot using what was already prepared for production and pivoted with this solution. The result was this spot had a stronger performance of the two other spot with 2.6 million views and 3.6 million impressions exceeding benchmark results.

Production Company: Sawhorse Productions

Brow To The Future - TV Commercial on Hulu and Paid Media Campaign for Sephora featuring Benefit Cosmetics

Creative producer, campaign art direction post-supervision and written by Katie Roletto

Production Company: The Bindery

Benefit Brow Tales Starring Rickey Thompson - Paid Media Campaign for Sephora featuring Benefit Cosmetics

3.5 million video views most notably 90% over benchmark for TikTok.

Story, brand art direction and post supervision by Katie Roletto

Production Company: The Bindery

Beauty Shop Rock - Paid Media Campaign for Ulta featuring Benefit Cosmetics

Results: 10% increase in Ulta services after this campaign

Concept, creative production and video art direction by Katie Roletto

Director: Claire Thomas