Better Brows, Guaranteed Starring Bretman Rock - Paid Media Campaign for Sephora featuring Benefit Cosmetics

3 main advertising spots that resulted in 6.7 million views

Finalist for a Glossy award for Best Social Media sampaign and the winner of the AVA awards for best creativity in video production editing, directing, and design.

Brand Producer: Katie Roletto

Production Company: The Bindery

Love Archually Starring Nikita Dragun - Paid Media and in-Store Campaign for Sephora featuring Benefit Cosmetics

Creative production, story direction and post supervision and written by Katie Roletto*

Fun Fact: The day before this was filmed, we were instructed to create an entire new script. In 24 hours, I wrote a new spot using what was already prepared for production and pivoted with this solution. The result was this spot had a stronger performance of the two other spot with 2.6 million views and 3.6 million impressions exceeding benchmark results.

Writer and Brand Producer: Katie Roletto

Production Company: Sawhorse Productions

Brow To The Future - TV Commercial on Hulu and Paid Media Campaign for Sephora featuring Benefit Cosmetics

Writer and Brand Producer: Katie Roletto

Production Company: The Bindery

Benefit Brow Tales Starring Rickey Thompson - Paid Media Campaign for Sephora featuring Benefit Cosmetics

3.5 million video views most notably 90% over benchmark for TikTok.

Writer and Brand Producer: Katie Roletto

Production Company: The Bindery

Beauty Shop Rock - Paid Media Campaign for Ulta featuring Benefit Cosmetics

Results: 10% increase in Ulta services after this campaign

Concept and Brand Producer: Katie Roletto

Director: Claire Thomas